Orloff feat Kondzilla: "Mistura que dá HIT!"

Challenge:
Orloff needed to rejuvenate its brand to connect with Generation Z.

Solution:
We enlisted Konrad "Kond" Dantas of Kondzilla, a cultural icon among Gen Z, as Orloff's creative director. His expertise in creating viral content was pivotal.

Execution:
Kond led the "Mistura que dá HIT!" campaign, blending music and mixology in a music video that doubled as a vibrant ad for Orloff, capturing the youthful spirit of the brand.

Content Creation:
Diving deeper into the Gen Z culture, we created a series of engaging content across all brand channels, including exclusive Orloff cocktail recipes with step-by-step videos, showcasing the versatility and youthfulness of the vodka.

Outcome:
The campaign successfully refreshed Orloff’s image and strengthened its appeal to younger consumers, proving a strategic mix can indeed create a hit.